There’s a lot of talk about “Search Engine Optimization” (SEO) these days. Even though all this does need to be done to get the most out of an online campaign, just one video will get you noticed quicker
—and has been much easier since the introduction of the iPhone 4
a few years ago (you can shoot, edit, and share HD video right on the phone!).
Combining images and audio is very powerful and very effective in getting your message across—and a great percentage of people will actually remember it.
Someone once said that we retain 10% of what we hear; 20% of what we read; 30% of what we see; 50% of what we hear and see; 70% of what we discuss; and 90% of what we do or teach.
So, as this shows, video is the most effective form of ‘presentation’ we have now—and after one experiences a video presentation, if you can get them to do something, that will almost ‘cinch’ an action related to your message. That is why advertisers still use TV commercials, since they know it still is a very effective method in communicating their client’s message. [more...]