INTEGRATED MULTIMEDIA
We are a full-service visual advertising and marketing firm with expertise in the following media ‘outlets’—with over 34 years of integrating them into a coordinated message:
– Merchandising and Promotions
“TRANSFORMACTION” [ Trans-fawrm-ak-shuh n ] noun|verb; Our creative method to change a company’s marketing impact.
Webster’s defines transformation as “the thorough or dramatic change in form or appearance.” Our tagline, “Ideas That Transform,” refers to how we combine compelling design, a strong marketing strategy, and very innovative communications technologies to change the impact of your corporate message from just ordinary to extraordinary.
This is why we have chosen to use the “Metamorphosis II” lithograph by M.C. Escher for our corporate image. It shows how something can change from one form to another in a fluent and evolving way.
We craft your marketing message in the same way—transforming it from commonplace to influential.
OUR TRANSFORMATION
Changing Our Corporate Image
In July 2008, we decided to ‘walk our talk’ by totally transforming our corporate image. Our previous slogan, “Hot Designs and Cool Displays,” was accurate at the end of the 90’s, but no longer depicted our integrated multimedia approach. Our new tagline, “Ideas That Transform,” more accurately represents our expertise. Visually, we also wanted to update the look of our logo, and accentuate the ‘eye’ symbolism.
Corporate Graphic
The customized ’40 Ford did an excellent job in communicating “hot designs,” though we didn’t think it would be a good idea to ‘transform’ it into a ZO6 Corvette for our new image graphic—we wanted more of a ‘philosophy’ that would depict how we can make a significant change by making small incremental modifications. The transforming “tessellations” that artist M.C. Escher developed into a ‘science’ was exactly what we were looking for—just like how we combine a strong strategy with compelling design to change a marketing message from commonplace to influential.
CONTACT US TODAY!
Visual Impact Systems delivers a variety of integrated multimedia solutions in the Troy, Southfield, and Detroit, Michigan areas. If you would like more information concerning our products and services, please do not hesitate to contact us at 248-548-7000. We encourage you to acquire additional information about our integrated advertising and marketing solutions, so that you can determine if our capabilities match your needs. We hope to hear from you soon!