BLOG
Influential ‘Conduit’
Blogs still continue to be one of the top ‘influences’ in all purchase decisions (Technorati’s 2013 Digital Influence Report places blogs third, just a few percentage points behind retail and brand web sites, but ahead of all social media ‘channels and magazines).
We learn the company’s industry, products and services, and competitors, then develop a content strategy and distribution schedule to integrate with the company’s marketing and branding goals.
