Free Marketing White Papers (Online Video and Trade Shows)
The following are FREE marketing white papers that have been created by Visual Impact Systems‘ experts, covering the latest marketing tactics, tips, and strategies relating to some of the media ‘channels’ they have expertise in.
“Getting Noticed Online With Video: How To Get Listed Quicker By The Search Engines”
EXCERPT: There’s a lot of talk about “Search Engine Optimization” (SEO) these days. Even though all this does need to be done to get the most out of an online campaign, just one video will get you noticed quicker—and has been much easier since the introduction of the iPhone 4 a few years ago (you can shoot, edit, and share HD video right on the phone!). Combining images and audio is very powerful and very effective in getting your message across—and a great percentage of people will actually remember it…
“Trade Show Display Marketing: Promotional Strategies”
EXCERPT: Generating sales from trade shows is all about getting qualified leads and converting them into purchasers. It is a good idea to “presell” your booth by sending customers and prospects a note or an email with your booth number, inviting them to stop by and pick up a small gift, participate in a giveaway or take advantage of special show prices. If they take the bait and want to buy at the show, it’s a good idea to have a separate location (or at least a quiet spot in the back of the booth) where you can close the sale…
“Trade Show Exhibiting Tips: Pre-show Promotional Campaigns”
EXCERPT: Face it: There’s no end to the ways you can mess up a direct mail campaign. Most of us are familiar with the mistakes that lead to certain direct-mail death: don’t ask for any action, mail the item too late, don’t use benefits-oriented copy, or (heaven forbid!) don’t send anything at all. Pre-show direct mailers are a particularly demanding breed of the direct mail species. As such, there’s even more room for error. Here are seven common pre-show direct mailer errors identified by Lorraine Denham, executive vice president, Unipro Marketing Services. Watch out for them in your planning…
CLICK HERE TO GET THESE WHITE PAPERS
Visual Impact Systems is a full-service advertising and marketing firm, with over 23 years of expertise in combining compelling design, a strong marketing strategy, and innovative technologies into a coordinated message—transforming communications with our proven ‘integrated multimedia‘ approach, they call “Transformaction.”
They ‘systemize’ the process of transforming marketing messages from ordinary to extraordinary, and from commonplace to influential.
They also have expertise in the following media ‘outlets’ (click on the links below to be taken to that specific page on their web site):
Internet Marketing | Mobile Marketing | Video Production | Trade Show Displays | Print Production | Television Production | Radio Production | Computer Presentations | Photographic Work | Signage Production | Merchandising and Promotions | Integrated Multimedia