We spent an entire week (October 5-10, 2020) in Detroit—specifically in the Central High School area—to help, pro bono, the non-profit Life Remodeled with executing their planned “remodeling” of the surrounding neighborhood, and “repurpose” the previous Durfee Elementary-Middle School (now the “Durfee Innovation Society). We were responsible for the design and production of promotional brochures and flyers, signage, banners, t-shirt graphics, social media channel graphics, website updates, and capturing the project photographically. Most of the graphics work was done before the ‘build week’, and most of the photography and filming were done during the week-long ‘campaign’.
In response to COVID-19, we had to change the way we organized our 2020 Six Day Project.
Life Remodeled has been organizing Six-Day Projects for 10 straight years, and every single one has been unique and powerful—and even though, because of social distancing, this project week was ALSO exception: In the midst of the COVID-19 pandemic, we were able to mobilize 2,021 awesome volunteers to remove the blight on 71 blocks, make improvements to the Durfee Innovation Society, and revitalize a broken-down playscape.
Ninety-nine percent of their volunteers said that their pandemic safety measures helped them feel safe from COVID-19 while volunteering. During a time in our country’s history when we are experiencing extreme polarization, 99% of their volunteers also said they felt a greater sense of connectedness with others during the project.
Not only is blight psychologically damaging to children and families who have to look at it, but it plays a significant factor in crime rates. Because the City of Detroit had to make substantial budget cuts in 2020, the blight removal effort from Life Remodeled’s passionate and hard-working volunteers was ven MORE NEEDED and much appreciated by Mayor Duggan.
Thanks to Patronicity, the MEDC, and the 43 donors who helped crowdfund this campaign, they raised $21,558 in less than 24 hours to purchase much-needed equipment and supplies to bring a playscape back to life again. A crew of amazing volunteers from FCA completed the renovation in only four days, and the Life Remodeled Community Advisory Council and students from Durfee Elementary dedicated it as the “John R. Lewis Playscape.”
If you are interested, there are over 5,600 photos that we, and a team of photographers, took to capture all of the activities during the ‘build week’
(click here to view)
If you or your company are interested in more details about this project, visit the Life Remodeled website: http://liferemodeled.org/
To see how we have been associated with Life Remodeled (from their very beginning), click this link: Visual Impact’s Pro Bono Work
The following are examples of the graphic design work we provided:
Here are some ‘creative’ pics our photographers took during the week to capture the amazing work the volunteers did.
Here is a video that FOX 2 News (Detroit) did about the 2020 project:
[ Note: There are also other videos of the 2020 project on Life Remodeled’s YouTube Channel ]
If you are also interested in more information or supporting this great non-profit, contact Mark Besh at Visual Impact Systems (248-548-7000), or click the link below to be taken to Life Remodeled’s website.