October 23, 2013
Visual Impact Systems helped Jemms-Cascade (Jemms) with their expansion into the European market with a brand-new trade show exhibit that premiered at the 33rd annual “Motek International Automation Trade Fair” in Stuttgart, Germany, a few weeks ago.
As you can see from the above overview picture of the show, the competition for being noticed was fierce. Since this was Jemms’ first foray into international competition, we suggested the aluminum extrusion system from AGAM. It would give Jemms a ‘premium’ image, and would allow them to ‘test’ the receptiveness of the European market with a smaller exhibit now, that could be easily expanded in the future. The AGAM system has served the display industry for over 25 years, with a system that is equipped with a pre-installed connector that essentially needs just a few “hex-key” tools to put it together. AGAM offers a wide variety of extrusions and accessories that can create most anything one can imagine.
BASIC AGAM COMPONENTS/CONNECTION:
To communicate our concept for the exhibit to Jemms, we provided them with detailed plans, elevations, a 3D rendering of what their booth ‘frame’ would look like, and how it would fit into the booth space they had.
PLAN VIEW OF BOOTH:
ELEVATION VIEW OF BOOTH:
3D DRAWING OF AGAM SYSTEM:
To make the exhibit a bit more flexible—so it can be used at smaller shows—we used (5) “MediaScreen XL” retractable bannerstands from Expand International in-between the ‘towers’, and a double-sided MediaScreen 2 out by the aisle to draw visitors into the booth. To have a ‘focus’ for visitors and a place to store promotional materials, we provided an Expand “PodiumCase” which transformed into a shipping case that carried the director’s chairs and the table.
ACTUAL BOOTH AT MOTEK SHOW:
We were also helped by many quality suppliers. The graphic artwork for the bannerstands and signs were provided by Axis CrossMedia. The plastic panels were provided by Total Plastics, Inc. The “Dekor” lighting was provided by Light Source, Inc., and the “Switch” LED bulbs by Batteries Plus Bulbs. The laminated shelving was provided by Kurtis Kitchen and Bath Centers. The Ultraform shipping cases were supplied by Abex, and the foam inside them by the Foam Factory. The shipping crates were supplied by Action Wood 360. The director’s chairs were supplied by Optima Graphics, and the table base by The Webstaurant Store. The signage was output by That Color.
Visual Impact Systems has over 15 years of expertise in producing trade show exhibits, and represents many manufacturers other than AGAM and Expand International.
To make it easy for you to browse many of the products we offer, we have presented them on our web site in the following categories: Backwall; Banner stand; Exhibit systems; Lighting; Literature racks; Outdoor displays; Point of purchase; Pop-up portable displays; Shipping cases; Specialty items; Table covers; and Tabletop displays. Click on the following link to view:
We have also shown examples of some examples of the work we have done for clients, showing a variety of products and solutions. Click on the following link to view:
Visual Impact Systems does not only do trade show exhibits. We are a full-service advertising and marketing firm, with over 23 years of expertise in combining compelling design, a strong marketing strategy, and innovative technologies into a coordinated message—transforming communications with our proven ‘integrated multimedia’ approach, we call “Transformaction.”
Our web site shows our expertise in the following media ‘outlets’: Internet; Mobile; Video; Trade shows; Print; Television; Radio; Computers; Photography; Signage; Merchandising; and Multimedia—or you can just contact us directly to determine if we can help you with your marketing needs: 248-548-7000