Visual Impact Systems helped Nifco America with creating a portable ‘exhibition’ that they will set up in a building on the ‘campus’ of many of the major automotive manufacturers. This allows the executives and engineers to have direct interaction with Nifco engineers in a relaxed atmosphere, while being more convenient and productive since they don’t have to travel to a convention center and spend time away from the office. We provided a “BigFabric” pop-up display, “QuickScreen 3” retractable displays, “BannerStand” non-retractable displays, and a “PodiumCase” shipping case, all from Expand International. We also created a customized banner stand with Velcro fabric (instead of a graphic), so they could change/customize the graphics for each different customer they exhibit for. In addition to the displays, we constructed two interactive kiosks using products from ELO, BrightSign, and McRae Imaging, then produced a sequence of videos showing Nifco capabilities. Coordinated table covers and customized promotional items were also provided.
Before they went to their first customer, we provided them with the 3D rendering of the layout (and a floor plan to use for set up), to show them what their exhibition would look like and how it would fit into the customer’s atrium space. (Real exhibition set-up shown below).
“BIGFABRIC” DISPLAY and “PODIUMCASE”:
“QUICKSCREEN 3” RETRACTABLE BANNER STANDS
INTERACTIVE KIOSKS / PROMOTIONAL ITEMS
Visual Impact Systems has over 16 years of expertise in producing trade show exhibits, and represents many manufacturers other than Expand International.
To make it easy for you to browse many of the products we offer, we have presented them on our web site in the following categories: Backwall; Banner stand; Exhibit systems; Lighting; Literature racks; Outdoor displays; Point of purchase; Pop-up portable displays; Shipping cases; Specialty items; Table covers; and Tabletop displays. Click on the following link to view:
https://visualimpactsystems.com/trade-show-displays/
We have also shown examples of some examples of the work we have done for clients, showing a variety of products and solutions. Click on the following link to view:
https://visualimpactsystems.com/trade-show-graphics-examples/
Visual Impact Systems does not only do trade show exhibits. We are a full-service advertising and marketing firm, with over 24 years of expertise in combining compelling design, a strong marketing strategy, and innovative technologies into a coordinated message—transforming communications with our proven ‘integrated multimedia’ approach, we call “Transformaction.”
Our web site shows our expertise in the following media ‘outlets’: Internet; Mobile; Video; Trade shows; Print; Television; Radio; Computers; Photography; Signage; Merchandising; and Multimedia, or you can just contact us directly to determine if we can help you with your marketing needs: 248-548-7000
Visual Impact Systems provided Roy Smith Company with a ‘self-packing’ trade show display to present an overview of their products and services. We used the “ShowMax” display from ExpoGo because the graphics can stay inside the display and are protected during shipment, and the Velcro ‘fabric’ allows them to change the graphic panels for varying audiences and locations. We also provided an Expand “BrochureHolder” literature rack to display their product sheets and flyers.
We created a set of graphic ‘panels’ that presented what industries they supplied (Automotive, Energy, Military and Defense), and the specific products and services they offer (Packaged Gases; Welding Services; Welding Equipment; Welding Supplies; Welding Wire; Welding Support; and Work Garments). We also showed a listing of the primary manufacturers they offer for welding equipment, Mig welding wire, and welding consumables.
Visual Impact Systems has over 15 years of expertise in producing trade show exhibits, and represents many manufacturers other than ExpoGo.
To make it easy for you to browse many of the products we offer, we have presented them on our web site in the following categories: Backwall; Banner stand; Exhibit systems; Lighting; Literature racks; Outdoor displays; Point of purchase; Pop-up portable displays; Shipping cases; Specialty items; Table covers; and Tabletop displays. Click on the following link to view:
https://visualimpactsystems.com/trade-show-displays/
The following are some examples of the work we have done for clients, showing a variety of products and solutions. Click on the following link to view:
https://visualimpactsystems.com/trade-show-graphics-examples/
Visual Impact Systems does not only do trade show exhibits. We are a full-service advertising and marketing firm, with over 24 years of expertise in combining compelling design, a strong marketing strategy, and innovative technologies into a coordinated message—transforming communications with our proven ‘integrated multimedia’ approach, we call “Transformaction.”
Our web site shows our expertise in the following media ‘outlets’: Internet; Mobile; Video; Trade shows; Print; Television’ Radio; Computers; Photography; Signage; Merchandising; and Multimedia, or you can just contact us directly to determine if we can help you with your marketing needs: 248-548-7000
The following are the latest in a series of infographics, from “My Clever Agency,” that are how-to’s to create the perfect post on all of the most popular social media ‘channels’ (Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube, Instagram, Vine, Tumblr, and Blogs).
These ‘articles’ are the most comprehensive, that we have come across lately, about getting your social media message noticed. [ The previous two versions are included, since they offer additional tips ].
[“Version 5”]
In our 5th edition of how to create perfect posts on social platforms we give you everything you need to know about creating the perfect posts on social media.
Along with the best and worst times for posting from: LinkedIn, Blog, YouTube, Tumblr, Vine, Google+, Facebook and Twitter.
LinkedIn has become an essential resource for over 3 million companies that use the platform, so we have updated our Perfect Posts infographic to include the B2B channel and to ensure your content will be seen and shared across all platforms.
Your title should grab attention as it is the first thing a viewer will read. Remember to keep it to under 70 characters and include any keywords at the start of the title.
Make sure any keywords are featured in the first sentence to grab people’s attention and let them know what they can expect from the article.
Ideally keep your post to between 500-800 words. This will be long enough to get your message across but also not too long that you lose your reader’s attention.
Include links throughout the post to direct viewers to other pages for more information.
Adding an image or graphic to your post will make it more engaging for the reader and make the post more shareable.
End the post with a call to action such as a question or a link to another post the reader may enjoy.
Add some social media buttons to the post, prompting viewers to share.
Positivity breeds engagement and sharing. It will help inspire and excite your users.
Pin your most recent/most relevant post to the top of the page to encourage engagement when fans first hit the page.
If you’re going to provide a link, make sure you Bit.ly it so you can track how many people are clicking through from Facebook.
Use simple imagery that will be easily seen on mobile devices as 80-85% of your fans will see posts on their phone.
Post when the audience is listening not just when your business is open.
This will ensure more engagement from users.
Posts don’t just grab attention, comments and responses do. Engage with people and build relationships through conversational dialogue.
Posts with images get the highest amount of engagement on Facebook, so make sure to include one when you can… perfect size 800×600.
The most appealing updates don’t disclose everything upfront, this makes users click to find out more…
Tag Brands and people, when applicable, they’ll get a notification and potentially engage with that post.
Get involved with the ‘hot topics’ to show your brand is keeping up with real-time events. This will also increase your brand’s visibility.
Increase your page’s reach by adding relevant hashtags to your post i.e. #infographic. Remember G+ will automatically add a hashtag for key/trending topics.
Using full sized images (800×600 px) will make your posts stand out on the page compared to tiny images and link thumbnails.
Find relevant communities to engage with and contribute in. You’ll see an increase in engagement as you all have one thing in common…that community topic.
Google+ doesn’t have the most active users/brand fans, so when you get comments make sure you extend those conversations.
Use other apps, such as Instafit and InstaCollage, to enhance your photos. Once you’re used to editing your feed will have a consistent look and feel.
Use relevant photo captions to grab the attention of people and include questions to drive comments.
@mention people who have commented to drive two-way conversations. Keep the comments to a conversational level, rather than pushing sales.
Putting the subject of the photo in only two thirds of the screen makes it more attractive to the eye.
Instagram videos must be 15 seconds long, so make sure the message you’re conveying is concise! Make sure you choose a compelling cover image from the video to encourage views.
There’s always some random hashtags that come round once a week or so, so maybe be aware of them if you want loads of engagement.
Your post should be up to date, informative, relevant and attention grabbing. Aim to use no more than 50 characters and engage with your audience by asking questions.
Adding a link to your update will help direct more people to your article.
Edit your description text, be concise and to the point to draw in clicks.
Know your target audience and tailor the post to them. LinkedIn insights is a great tool for this. Learn from how well your previous posts have performed, measure engagement through comments, shares, likes and clicks.
Engage in the conversation and build relationships
with your audience. You could even ask a question to encourage further discussion.
Images with no human faces get shared 23% more often than those with human faces.
Images with dominant colours (red, dark green, pink) get 3x the amount of likes and repins.
Images with 50% colour saturation get repined 4x more often than those with 100% and 10x more than black and white images.
Use a compelling background that doesn’t take up more than 40% of your image, otherwise you’ll see repins decrease by 50%.
Red or orange images get 2x the amount of repins.
Vertically orientated images perform better than horizontally orientated images. The perfect ratios are 2:3 and 4:5.
You’ve got 7 options to choose from, make sure it’s the right one for the type of content you wish to share.
Or at least be aware of it. You don’t want to be in the middle of a great conversation and show you have no idea that CRYING doesn’t necessarily mean someone is upset…
Tumblr uses hashtags like most other platforms – make sure to utilise them so your posts are easy to find.
Not only will you be more aware of the latest viral post and what others are talking about, it will also encourage others to follow you.
A pretty Tumblr is a successful Tumblr, there are plenty of free themes to choose from when you’re first starting. Usually the simpler the theme the nicer it looks.
This will ensure you are more visible, Tumblr is a very interactive platform – make sure you show some love! (and remember to always reblog, never
steal posts!)
Pin your most recent or most relevant tweet to the top of your page to encourage engagement.
Give a clear CTA so your readers know what you want them to do.
Don’t sacrifice grammar just because you’ve got 140 characters. Avoid abbreviations and all caps.
Bit.ly links generate the most retweets, so shorten all your URLs.
Use questions, facts and figures to engage viewers and drive retweets.
Use mentions to prompt influencers to engage with you and then respond.
Retweet relevant content for your audience, don’t forget to leave 20 characters so users can add their input.
Adding an image or video will make your post more engaging.
Be aware of popular hashtags such as loop and how-to to gain the most engagement, new users normally start at the hashtags.
Master the infinite loop (a video that’ll seamlessly loop forever). To achieve this, your final scene needs to flow back into your original scene.
Don’t rush creating your Vines! Even though you’ve only got 6 secs to play with take your time and execute professionally, don’t try and cram too much in. Remember you can’t edit clips!
People who’ve stood out on Vine are the ones who have their own style and nailed it. Think about what you love the most and portray it in 6 seconds.
Buy a tripod. A Vine video with a shaky camera can be annoying and you’ll lose the affect you’re going for.
Possibly the hardest element to control but try to keep a steady hand and minimalise the noise of where you’re shooting.
Re-vine other user’s Vines that your audience will enjoy to create affinity between the brand and influencers.
You want your video to be searchable so remember to change your file name to something relatable before you upload – staying away from MOV1234.mp4.
Within the description remember to let viewers know what you would like them to do next, you may want to add a link back to your website.
This is what will get people to click and watch your video. Make sure it is attention-grabbing but also informs the audience about the topic.
Add more detail about your video to help viewers find it easily. Use the description to add links to your website and social channels.
Get your video in front of more people by adding tags and using keywords, this will help your video appear in more searches.
[ The original post is from “My Clever Agency” written by Steph Dowling ].
[“Version 4”]
People like to say there’s no such thing as perfect, but at the rate customers’ attention spans are decreasing, social media managers can’t risk posting updates that aren’t close to perfection.
What does a perfect social media post look like?
An infographic from “My Clever Agency” has the answer. It explains in detail what strong, engaging and effective social media posts should include. While we’ve gone over [previously] what good Facebook, Twitter, Pinterest and Google+ posts look like, (included below), this infographic has been updated to include YouTube, Instagram, Vine and Tumblr.
Are you ready to achieve perfection? Here are a few tips as to how:
Check out the full graphic for the rest of the tips:
[ Original article from “Entrepreneur” web site by Kristin Piombino of “PR Daily” ]
[“Version 3”]
We all wish there were a magic formula we could follow to create Facebook posts that our fans love or tweets that spark retweets by the thousands.
Alas, there isn’t.
Each social network operates a little differently, and each brand’s fans have their own tastes and preferences.
Although there isn’t a general foolproof formula, there is a guide that can help you craft the best social media updates and posts possible. An infographic from “My Clever Agency” provides basic guidelines for creating effective Facebook, Twitter, Pinterest, and Google+ posts.
Here are a few of the tips:
Check out the graphic to see the full guide:
[ Original article from “Ragan.com” web site by Kristin Piombino of “PR Daily” ]
As we did last year, we spent all last week (August 11-17) in Detroit—specifically in the “Cody-Rouge” area—to help, pro bono, the non-profit “Life Remodeled” with executing their planned “makeover” of Cody High School and the surrounding neighborhood. We were responsible for some of the media relations, the design and production of promotional materials, signage, banners, t-shirt graphics, social media channel headers, the posting TV and radio media coverage, and capturing the project photographically. Most of the graphic work was done before the ‘build week’, and most of the the photography was done during the week-long ‘campaign’ (we will do some photography of the “tour” that will be given after the build week, to show the completion of the new ‘special’ rooms and overall ‘clean-up’ of Cody High School).
Life Remodeled’s goals were to build four “special” rooms at Cody High School, renovate 20 student houses (new roofs, new siding, replacing windows and stairs, etc.), board up 100 vacant houses, and “beautify” 100 city blocks (remove blight, trim trees, cut grass, plant flowers, etc.)—all in SIX DAYS! On the seventh day, Sunday, August 17, 2014, at their celebration, they noted that they exceeded all of their goals: More ‘renovations’ were done inside Cody than planned; they remodeled 25 student houses; boarded up 254 vacant houses; demolished three dangerous houses; and beautified 303 city blocks! This was an unbelievable effort performed by over 10,500 volunteers—the largest volunteer effort in recent Detroit history.
The following are selected photos that represent the over 6,000 photos we and our photographers took to capture all of the activities during the ‘build week’:
CODY HIGH SCHOOL – ENTRANCE (Before/After)
THREE DANGEROUS HOUSES DEMOLISHED ACROSS FROM CODY
GRAFFITI REMOVED FROM BUILDINGS AROUND CODY
254 ‘BOARD UPS’ OF VACANT HOUSES
NEW MURAL AT HENDERSON MIDDLE SCHOOL
‘CLEAN UP’ AT HENDERSON MIDDLE SCHOOL
MANN ELEMENTARY SCHOOL ‘BEAUTIFIED’
303 CITY BLOCKS OF ‘BLIGHT’ REMOVED
In addition to coordinating over a dozen professional photographers to capture the ‘build week’, we designed and produced a variety of promotional materials, signage, banners, t-shirt graphics, social media channel headers, and Powerpoint presentations:
The following links are for more information about the Cody-Rouge project in Detroit, Michigan:
PHOTOS
VIDEOS (Day Recaps)
MEDIA COVERAGE
FACEBOOK PAGE
TWITTER FEED
If you are also interested in more information, or supporting, this great non-profit, contact Mark Besh at Visual Impact Systems (248-548-7000), or click the link below to be taken to Life Remodeled’s website.
Visual Impact Systems created a complete corporate image for Corporate Wellness Resources (Dr. Bob Levine) who provides new opportunities for self-funding institutions to reduce their healthcare utilization and costs through improving the health and performance of employees and other covered individuals. They are experts at helping people rapidly and sustainably reduce and eliminate chronic pain, stress, and symptoms of stress-related conditions through accelerated behavioral change technology offered in their cost-effective group programs.
We provided the following graphic design services: Created a brand new graphic image ‘look’ and color ‘palette’; Updated their logos; Created new business cards, letterhead, envelopes, and pocket folder; Created the artwork for portable banner stands, outdoor banners, and car magnets; updated their web site; and managed all the output.
Visual Impact Systems does not only do corporate identity work. We are a full-service advertising and marketing firm, with over 24 years of expertise in combining compelling design, a strong marketing strategy, and innovative technologies into a coordinated message—transforming communications with our proven ‘integrated multimedia‘ approach, we call “Transformaction.”
Our web site shows our expertise in the following media ‘outlets’: Internet; Mobile; Video; Trade shows; Print; Television’ Radio; Computers; Photography; Signage; Merchandising; and Multimedia, or you can just contact us directly to determine if we can help you with your marketing needs: 248-548-7000
We produced a carburetor “inspection and repair” video for Walbro Engine Management of Cass City, Michigan.
We provided all the video production on this project—green screen ‘matting’, color correction, titling, animation, audio sweetening, editing, distribution, and packaging of the final product on USB drives.
The video was shot, directed and produced by Robert Zeichner, and project managed by Suzi Lee of That Color (Milford, Michigan).
The following is a ‘sampling’ of the 21-minute video [ Note: To purchase this entire video (“Inspecting and Repairing Diaphragm Carburetors” – Part No. 500-525), visit their parts page on their web site at http://www.walbro.com/parts-service.aspx or call them at (989) 872-2131 ].
For more info about Walbro Engine Management, visit their web site:
http://www.walbro.com/
In addition to video production, Visual Impact Systems has expertise in the following media ‘outlets’: Internet; Mobile; Trade shows; Print; Television; Radio; Computers; Presentations; Photography; Signage; Merchandising; and Multimedia. You can visit our web site ( https://visualimpactsystems.com/ ), or just contact us directly to determine if we can help you with your marketing needs: 248-548-7000
Visual Impact Systems is a full-service advertising and marketing firm, with over 23 years of expertise in combining compelling design, a strong marketing strategy, and innovative technologies into a coordinated message—transforming communications with our proven ‘integrated multimedia‘ approach, we call “Transformaction.”
Visual Impact Systems helped Allegiance Crane with trade show displays for their first trade show expo. The display products from Expand International—“BigFabric” pop-up and a “M2” retractable—were the perfect solution for their needs. These display products allow portability, are quick to set up, easy to use, and have the ability to easily change the marketing message in the future. We also provided a “PodiumCase” for the shipping, which transformed into a ‘podium/kiosk’ at the show.
Visual Impact Systems has over 15 years of expertise in producing trade show exhibits, and represents many manufacturers other than Expand International.
To make it easy for you to browse many of the products we offer, we have presented them on our web site in the following categories: Backwall; Banner stand; Exhibit systems; Lighting; Literature racks; Outdoor displays; Point of purchase; Pop-up portable displays; Shipping cases; Specialty items; Table covers; and Tabletop displays. Click on the following link to view:
https://visualimpactsystems.com/trade-show-displays/
We have also shown examples of some examples of the work we have done for clients, showing a variety of products and solutions. Click on the following link to view:
https://visualimpactsystems.com/trade-show-graphics-examples/
Visual Impact Systems does not only do trade show exhibits. We are a full-service advertising and marketing firm, with over 24 years of expertise in combining compelling design, a strong marketing strategy, and innovative technologies into a coordinated message—transforming communications with our proven ‘integrated multimedia‘ approach, we call “Transformaction.”
Our web site shows our expertise in the following media ‘outlets’: Internet; Mobile; Video; Trade shows; Print; Television’ Radio; Computers; Photography; Signage; Merchandising; and Multimedia, or you can just contact us directly to determine if we can help you with your marketing needs: 248-548-7000
Visual Impact Systems helped Royal Building Products with a special logo for their “Safety First” campaign—which they wanted the phrase “Think Thru The Task” to be remembered. So, we suggested the “4T” icon shown below to do this.
To see some other examples of logo designs we have done for clients, showing a variety of styles, click on the following link:
https://visualimpactsystems.com/example/multimedia-logo-design/
In addition to logo designs, we provide branding, corporate identity, graphic design, illustration, sales proposals, live event graphics, and integrated promotional campaigns. Click on the following link to view some client examples:
https://visualimpactsystems.com/integrated-multimedia/
Visual Impact Systems does not only do logo design. We are a full-service advertising and marketing firm, with over 24 years of expertise in combining compelling design, a strong marketing strategy, and innovative technologies into a coordinated message—transforming communications with our proven ‘integrated multimedia‘ approach, we call “Transformaction.”
Our web site shows our expertise in the following media ‘outlets’: Internet; Mobile; Video; Trade shows; Print; Television’ Radio; Computers; Photography; Signage; Merchandising; and Multimedia, or you can just contact us directly to determine if we can help you with your marketing needs: 248-548-7000
Visual Impact Systems provided TransCanada with ‘self-packing’ trade show displays that present where their oil pipelines are located, and who to contact when a company is planning to dig near them. We used the “ShowStyle Pro32” display from ExpoGo because the graphics can stay inside the display and are protected during shipment, and the Velcro ‘fabric’ allows them to change the graphic panels for varying audiences and locations.
We created a set of graphics panels that had ‘overall’ maps showing the state that TransCanada has a pipeline in, then produced detailed maps showing all of their facilities within those states. We also created a set of graphic panels that give more general information about TransCanada, and how they care about the environment. The “Call 811” (Call Before You Dig) logo is prominently shown to be a reminder of who to contact to get the specific location of their pipelines before starting any construction.
Visual Impact Systems has over 15 years of expertise in producing trade show exhibits, and represents many manufacturers other than ExpoGo.
To make it easy for you to browse many of the products we offer, we have presented them on our web site in the following categories: Backwall; Banner stand; Exhibit systems; Lighting; Literature racks; Outdoor displays; Point of purchase; Pop-up portable displays; Shipping cases; Specialty items; Table covers; and Tabletop displays. Click on the following link to view:
https://visualimpactsystems.com/trade-show-displays/
We have also shown examples of some examples of the work we have done for clients, showing a variety of products and solutions. Click on the following link to view:
https://visualimpactsystems.com/trade-show-graphics-examples/
Visual Impact Systems does not only do trade show exhibits. We are a full-service advertising and marketing firm, with over 24 years of expertise in combining compelling design, a strong marketing strategy, and innovative technologies into a coordinated message—transforming communications with our proven ‘integrated multimedia‘ approach, we call “Transformaction.”
Our web site shows our expertise in the following media ‘outlets’: Internet; Mobile; Video; Trade shows; Print; Television’ Radio; Computers; Photography; Signage; Merchandising; and Multimedia, or you can just contact us directly to determine if we can help you with your marketing needs: 248-548-7000