“LumaScapes” infographics, created by LumaPartners, are quickly becoming an important tool for advertising and marketing departments to use for understanding the digital media economy, and in selecting experienced ‘players’ in the various sectors. They give an overview of a certain sector, and also show the different ‘components’ within it.
They have just released the “Marketing Technology” sector, and it focuses on the sales and marketing and web site areas. For us at Visual Impact Systems, it shows our prospects and clients the variety of services we provide, even though we don’t specifically tell them we do them ( these are just the myriad of things that we do to create a marketing campaign or develop a web site ).
In the sales and marketing ‘sector’, the following are the major categories cited: Marketing Modeling; Integrated Marketing Management; Social Marketing Management; Email Optimization; Email Service Providers; Marketing Automation; Database Marketing; Visualization; DMPs; Marketing Data; and Data Warehouses.
In the web site “personalization and optimization” ‘sub-sector’, the following are the major categories cited: SEO Platforms/Tools; Real-time Message/Offers; Landing Pages; AB/MV Testing; and Recommendation Systems.
In the web site “e-commerce technology” ‘sub-sector’, the following are the major categories cited: Platform/Storefront; Social Referral; Merchandising; Payments; and M-commerce.
In the web site “creation and management” ‘sub-sector’, the following are the major categories cited: WCM (Content Management Systems); Web Analytics; DAM; Online Video Players; Tag Management; Site Performance; Feedback/Surveys; Community; Social Content/Forums; Mobile Web; Social Login/Sharing; Translation; and Gamification.
Visual Impact Systems provides many of these services in-house, ( integrated marketing campaigns, Internet marketing, and web sites ), and has partnered with experts to provide the other very specialized categories.
Below is the “Marketing Technology” LumaScape infographic. Click here, or on the image, to be taken to the LumaPartners site for more detail on this ‘sector’. Click on the following links to view the other “LumaScapes” they have produced ( Display; Search; Video; Mobile; Social; Commerce; Digital Capital; Gaming; and Strategic Buyer ).